Beyond even the most dazzling advances in audio tech, the final step of the journey to perfect sound is the optimization of the way we hear.
Today's rate of innovation in audio hardware and features is breathtaking. The music industry optimizes every step in the sound chain, from instruments to file formats to mastering. In turn, users optimize buying Hi-Res headphones with the latest drivers to get the best listening experience. But no one controls what the human ear is actually capable of hearing - because no one knows what they can still hear, and what frequencies they can no longer process due to age related or other common forms of hearing damage.
This is where Mimi comes in, where the features and hardware end, and the act of hearing begins.
Mimi sound personalization technology was developed to complete the journey to audio optimization by picking up where the hardware and features stop, and advancing instead the actual capacity of the hearing process.
Mimi tests your ears, and then processes your sound to compensate for blindspots and frequencies you can no longer hear, enabling the perfect listening experience.
PERSONALIZED SOUND BENEFITS EVERYONE
Each of us process sound frequencies differently. An 'ear print' is as unique as a fingerprint. So, if your inner ear can't capture certain high or low frequencies, you're not getting the full intended benefits of the technology. But most of us are unaware of our hearing patterns and uniquely differing abilities.
As well innate hearing differences, everyone's hearing is subject to deterioration over time. This natural process of gradual hearing loss, especially over higher and lower frequencies, typically sets in around 40 - although impairment rates among younger people have risen sharply due to the unsafe use of personal audio devices.
Mimi is designed to make up for all this, by taking your actual hearing as the starting point. Mimi maps what you hear to perfectly fit each individual ear.
MIMI IS THE LAST INCH OF THE AUDIO CHAIN
And Mimi works regardless of what happens before your EQ or even signal processing technology. The Mimi magic happens after all that. At the point where sound interacts with your ear. Because the last link in the chain to perfect audio doesn't end with hardware and features. It completes with you and the ability of your human ear.
When sound is personally adapted to what your ear can actually hear, all your audio experiences, at last, are optimized experiences.