Thanks to technology mitigating hearing loss has never been easier

There’s no way around it, hearing loss is pervasive — and scary. One day you’re complaining that everyone has conspired against you to mumble, for some unknown reason, and the next you’re coming to terms, badly, with the truth: you’re losing your hearing. Thankfully, losing one’s hearing fully is very rare, but with “one in three people in the United States between the ages of 65 and 74 experiencing hearing loss and a further half of those older than 75 noting “difficulty hearing” – hearing loss is far from an unfounded phobia.

Age-Related Hearing Loss or “presbycusis" comes from the age-related degradation of structures within the inner ear, making it more difficult to pick up certain sound information, particularly at higher frequencies. Presbycusis is prominent, irreversible, and immensely difficult to say – but, as we’ll see, hope is certainly not part of the loss.

One of the main problems with the issue of hearing loss, is that humans are strangely well equipped with a tool to utterly ignore the problem: namely, the ego. Presvycusis occurs gradually, and usually both ear drums are affected simultaneously – and, as such, the feeling of hearing loss is akin to someone secretly and minutely turning down the sound of your television over a period of decades. Rather than say “hey, this TV isn’t working right” the ego dictates you become frustrated and shout at love ones about how “shows are nothing like the used to be. What happened to all the speaking?!”.

How An I” Hurts An Ear

This bizarre analogy is sadly a reality for many dealing with hearing loss in the modern world. Vanity lures our sensibilities into downright silly decisions more often than anyone cares to admit. For every Chopin, there are countless more MC Hammers and Vanilla Ices that line our CD collections – after all, we did look positively fetching in those parachute pants – but, thankfully, history sides with greatness, good ideas, and genius over fads or trends. There are many fantastic hearing tests you can take online (like this one - link) which can let you know exactly how your hearing is holding up.

Hearing loss is natural, but we're living in an unprecedented age of nifty hearing solutions. Whether it's our award-winning hearing test, apps like Mimi Music, sound personalized headphones, or cutting edge hearables such as Project Ears with our partners at Bragi, this is an amazing time for hearing health. With all these advances, not dealing with your hearing loss, we think, is as bizarre as donning parachute pants and, well, doing anything, frankly.

Early stages of hearing loss are far from severe. A hearing aid will most likely be unnecessary and unrecommended, even, by your GP in the very early stages. However, that doesn’t mean you shouldn’t get the most out of your listening life. The difference between total clarity, both in hearing music and the world around you may be as simple as placing a headphone in your ear – something, actually on trend at the moment. At Mimi we take pride in keeping up to date with the latest advances in the science of sound, hearing loss and all things ear. To take control of your hearing destiny, you can start right now by taking a free test to check your hearing and use the app to adjust the sounds of the external world or your favorite music to your individual hearing profile. So banish your hearing loss fears once and for all – in this regard history, trend and ego are on your side. What are the odds?


Want to help us shape the future of hearing technology? 

Do you have slight to moderate hearing loss? And do you also live in Berlin? If so, you’re a potential match for a user research study into our latest integration which we're developing with Bragi. Contact us at and we’ll send you details about next steps. All participants will get a token of our appreciation (worth €40).

We can’t wait to hear from you!