Mimi enables your business to offer detail-rich, personalized sound, right from inside your audio product or service.

Mimi Inside delivers the USP and innovation your business needs to grow in today’s hyper competitive consumer electronics category. Personalised sound transforms customer experience, market reach and supports critical KPIs, including retention rates, upscales and brand loyalty. 


make your products sound even better
to each individual listener

Personalisation takes your already feature-optimized audio product and adjusts every sound to individual hearing ability, creating a stunning, detail-rich listening experience that results in deeper engagement and ultimately, an amazing new way to sell your product. 

Learn how it works: Streaming | Smartphones | Headphones | Automotive

Reach new markets and grow your business 

Everyone hears differently and up to 360 million people worldwide experience hearing impairment. The market need for sound personalisation is huge. Mimi Inside means you gain new user segments whilst retaining more existing users who love the additional value personalization brings. And it's all for a fraction of the costs compared to hardware components or other software licenses. 

  • Re-engage existing customers while reaching new markets
  • Unlock a powerful branding opportunity and offer the ultimate USP
  • Turn one time listeners into life time users

lead innovation in your industry

In a competitive audio category, innovation isn’t nice to have. It’s a necessity. Sound personalization is the future of the audio industry, and now is the time to adopt. The cost of early admission will be improved engagement, amplified brand difference and competitive advantage.

Having tested 1 million ears, invested years of R&D and pioneered a global standard in personalized sound, Mimi provides the cutting-edge technology and the global expertise to get you there.


Ready to try Mimi in your product?